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Digital and social media marketing communications management 2012

Sunday, 14 April 2013

What do people search for on the net?


Billions of searches are conducted each day on popular search engines and social networking websites by people all around the world. But what exactly do these people search for? A number of major search engines provide a way to glimpse into the web's query stream to discover the most popular search trends, keywords, and topics.
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  • Google Trends: Allows you to tap into Google's database of searches, to determine which keywords are most popular. View the volume of search queries over time (since 2004) worldwide or by regions and subregions, by languages, categories, and in Google properties such as news, image, or product search. Compare multiple terms, as well. Offers a list of what is trending now in Hot Searches.
  • Google Autocomplete: Google's Autocomplete is a tool that can help round out your research by providing keywords as seen through the searchers experience. When a searcher begins to type into the search box on Google.com, additional keywords are offered for searches that could be similar to what is typed. Google's algorithm works to predict search queries in real-time based on indexed web pages, personalized search history, other users' search activity, and Google+ (for person's name). Since the results are personalized, you may wish for more control over the Autocomplete feature. This can be accomplished by logging out of Google, turning off customizations, deleting web history, and Google+ settings.
  • Yahoo Buzz Log: Shows top overall keyword searches by Yahoo users with rank, buzz score, and how the search volume has moved in rank. There are additional options to narrow the buzz log by categories such as actors, movies, music, etc.
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  • Yahoo Clues Beta: Explore trends in search on Yahoo. Top Trends shows most popular search queries by parameters such as time frame, gender, age, location, and category. With the popular queries, you will find news related to the keyword. In the trend analysis tab, you can analyze a specific keyword terms and see demographics related to it. (Update: "Effective April 1, 2013, Yahoo Clues (beta) will shut down," Yahoo announced.)
  • Bing Trends: More of a report, the Bing Community Search Blog breaks down billions of search queries from the previous year and offers insights by popular interests.
  • Bing Webmaster Keyword Research Beta: Find query volumes for phrases and keywords by country and language. This keyword research tool shows data show from organic searches on Bing. It also provides the number of impressions for a time period with Average Bid and Average CPC for ad placements on the top and sides of search results. A comprehensive description of this tool can be found in Bing Keyword Research Tool: Highlights & Limitations.
  • AOL Search Trends: Lists the top 50 search trends both hourly and daily on AOL. Data in AOL contains web and image searches (powered by Google), video (powered by Blinkx), News, Shopping, Maps, and Yellow Pages (powered by various providers).
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  • Twitter Search: Allows you to see what people are talking about on Twitter by keyword, hashtag, or user name. Advanced search has many features, notable is the use of emoticons to find tweets with specific attitude, for example, sad emoticon represents negative attitude.
  • YouTube Keyword Tool: Keyword suggestions for terms you enter with monthly search volume on YouTube. As one of the largest search engines, this keyword list will reveal valuable insights as to how people search when they are looking for video media specifically, rather than general search engine queries.
  • YouTube Trends: Provides insights into popular videos based on keywords and video views. Trending Topics are algorithmically-generated topics from keywords in the title, tags, and description of the video within sets of videos that are currently rising in popularity. Trending videos are based on embedded video views and views on YouTube.
  • Google AdWords Keyword Tool: Enter a term or terms, to see search volume and keyword competition. Advanced options and filters allow you to refine by locations and languages and by desktop or mobile. 

Top Searches, Questions, Topics, Memes & More

The major search engines and social networks also put out yearly recaps of the top trends of the year. Check out these past articles to get a glimpse of the top keywords, questions, topics, and trends people searched for each year:
2012

2011

2010

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