What is the Harlem Shake?
The Harlem Shake is an Internet meme in the form of a video in which a group of people perform a comedy sketch accompanied by a short excerpt from the song "Harlem Shake". As a meme, the video was replicated by many people, using the same concept, and this rapidly led to it becoming viral in early February 2013, with thousands of "Harlem Shake" videos being made and uploaded to YouTubeevery day at the height of its popularity.
The form of the meme was established in a video uploaded on February 2 by five teenagers from Queensland, Australia known on YouTube as The Sunny Coast Skate. The video started a viral trend of people uploading their own "Harlem Shake" videos to YouTube. The teenagers' video was a follow-up to a video by a YouTube comedy vlogger named Filthy Frank which featured a section where several costumed people danced to the song "Harlem Shake" by Baauer.
Viral spread...
On February 10, the upload rate of Harlem Shake videos reached 4,000 per day. As of February 11, about 12,000 versions of the popular Internet meme had been uploaded to YouTube, garnering over 44 million unique views. By February 15, about 40,000 Harlem Shake videos had been uploaded, totalling 175 million views.
Harlem Shake hit the 1 billion view mark on March 24, 2013, just 40 days after its first upload, according to Visible Measures. From the day when the first video was uploaded until it hit 1 billion views, the videos were accumulating an average of more than 20 million views a day. The time it took for Harlem Shake to hit 1 billion views is half the time Gangnam Style took hit 1 billion views and almost a sixth of the time that it took Call Me Maybe. On April 4, Harlem Shake had 1.21 billion views.
Baauer's single reached #1 on the iTunes America chart and #2 on iTunes in the UK and Australia on February 15, 2013.
The Harlem Shake meme has spread in many countries, including the US, the UK, Canada, Australia, Germany and much of Europe, Russia and Eastern Europe, China, India,Latin America, the United Arab Emirates,and Jamaica.
Best of Harlem Shake Videos 2013
NEWS FLASH... Harlem Shake at MMU
FIRST year Advertising and Brand Management students got their latest project to a worldwide audience with a little help from Lord Alan Sugar this week.
The students had been tasked with creating and sharing a promotional video as part of their Digital Media and Marketing Platform unit.
Taking to Twitter to market a link to their video, the students got a personal retweet from Lord Alan Sugar’s Twitter account, sharing the video with his 2.8 million followers worldwide.
Brendan Keegan, Senior Lecturer in Digital Marketing, said: “Around 2.8milllion Twitter users worldwide will have had this video posted in front of them and it soon became evident that the number of viewings rose dramatically.
Competing for views
“There were 17,000 views within 18 hours from the Sir Alan’s tweet - some pretty impressive statistics which we have never seen the like of in past video projects like this.”
The original task was to create an ‘Unboxing’ video - a style of promotional video that displays the unpacking of new products by an expert. The whole process is captured on video with a commentary and is uploaded to the Internet so that viewers can experience opening the new product for themselves.
This year, students were set the challenge of unboxing a Kinder Egg, meaning they had no knowledge of what was inside. The teams were then encouraged to compete with each other to get the highest number of views on their YouTube videos for which there would be a prize presented at the final lecture at the end of term.
Seems like all MMU have gone Harlem Shake Crazy!!!
In Creative Advertising....
In the Library..
In ICE Lesson....
Where will you do yours??? DMCM1213?
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