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Digital and social media marketing communications management 2012

Wednesday, 26 December 2012

What is Digital Marketing...?!?!


 Digital Marketing...?!?!


Digital Marketing is a form of viral marketing whereby you promote your business by getting other people to do the promoting for you. Digital Marketing benefits a business as it allows people to send communications to a large amount of people by the touch of a button. Theoretically, we therefore assume that some people can be so impressed by this communication that they may forward it to other people resulting in the communication reaching a larger target audience.
Another advantage of digital marketing is its relatively low in cost for example Twitter, Facebook, You Tube can be created with almost zero costs allowing you to connect with 1000s of internet users for basically no charge.
Finally using the internet as a source of advertisement benefits you as the internet has no expire date and therefore, the advertisements, Facebook pages, tweets etc can all be viewed for years to come.






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