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Digital and social media marketing communications management 2012

Monday, 26 November 2012

Twitter 2012
























































Twitter...
Twitter is still the enigma of the social networking with its usefulness questioned by a lot of people. Its simplicity is still its main attraction along with its immediacy in breaking  news about the latest  ”events”.
Research shows that the main reason people retweet is due to interesting content.
As it approaches its sixth birthday its revenue is slowly climbing with projections that in 2012 its income will  hit $260 million.

Some facts and figures to note about Twitter are:

  • There are over 465 million accounts
  • 175 million tweets a day
  • 1 million accounts are added to Twitter every day
  • Top 3 countries on Twitter are USA at 107 million, Brazil 33 million and Japan at nearly 30 million
  • Busiest event in Twitter’s history is now “Castle in the Sky” TV screening 25,088 tweets per second (previous record was the last minutes of the 2012 Superbowl with 10,245 tweets per second).
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