Customer Voyage

Infographic

References 

Aidwunmi, B. (2012). Is it ever too late to learn to swim?. Available: http://www.guardian.co.uk/lifeandstyle/2012/jun/17/too-late-learn-to-swim. Last accessed 09.08.2012.

BUI, K. (2011) How to increase your website traffic. USA:Entrepreneur Press

Chaffey, D. Ellis- Chadwick, F. (2012) Digital Marketing: Strategy, Implementation and practice (5^th ed). Essex: Person Education Limited. 

Dimos, J. Groves, S. Powell, G. (2011). Social media motivators and behaviors . In: ROI of Social Media: How to Improve the Return on Your Social Marketing .... West Sussex: John Wiley & Sons. p41-75.

Marshall, P. Meloche, T. (2011). Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 minutes. USA: Ryan Shea.

Leboff, G. (2011). ‘Its not you, its about the customer.’ Sticky Marketing: Why Everything in Marketing Has Changed and What to do. London: Kogan Page Ltd. Pp 163-170

Ledford, J. (2008) ‘Understanding and using behavioural targeting.’ SEO: Search Engine Optimization Bible. USA: Wiley Publishing Inc. Pp 125-133.

Shrimp, T. (2010) ‘Advertising Management.’ Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. (8^th Ed.) Mason: South-Western Cengage Learning. Pp 178-441

Sweney, M. (2012). Facebook quarterly report reveals 83m profiles are fake. Available: http://www.guardian.co.uk/technology/2012/aug/02/facebook-83m-profiles-bogus-fake. Last accessed 01.03.2012.